Greater Indianapolis Chamber of Commerce

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Business Library/ PR & Marketing Communications
 

Guerrilla Publicity

By Jeff and Marc Slutsky, Consumers’ Choice Awards

Publicity in the media can be a very effective way to get exposure for your business. Jill Lublin, CEO of the Noveato, California based PR firm, Promising Promotions and coauthor of Guerrilla Publicity says that the way you handle the media is the key to achieving your desired success. Lublin offers these “do’s and don’ts” with the inside scoop on what makes the media smile and what makes them cringe.

Things the media hates:

  • Not take "no" for an answer
  • Long news releases
  • Lying, hype, and misrepresentations
  • Lack of Preparation
  • Small Talk
  • Overkill
  • No repeated cold
  • Freebies
  • Name dropping
  • Lack of focus
  • Confirmation calls
  • Gimmicks
  • Not following up requests
  • Same ideas
  • Getting upset

15 things the media loves:

  • News
  • Brevity - Be Clear
  • Knowing targets
  • Relationships
  • Preparation
  • Broad appeal
  • Ties
  • Experience
  • Visualization
  • Celebrity tie-ins
  • Prompt response
  • Courtesy
  • Visual aids
  • No road blocks
  • A pleasant attitude
Submission of articles for the Chamber's Business Library is a privilege of Chamber members only. The Greater Indianapolis Chamber of Commerce reserves the right to edit or reject submitted materials. By submitting an article, the author grants the Greater Indianapolis Chamber of Commerce authorization to publish and promote it in all types of media, with proper credit given to the author. Previously published material will need the permission of the publisher before submission. For more information, contact Melissa Mann at mmann@indylink.com.